Putting table olives on the table
On Wednesday, January 25, IOC Executive Director Jaime Lillo welcomed representatives from ASEMESA, the Spanish Association of Exporters and Industrialists of Table Olives. The President of ASEMESA, José Ignacio Montaño, and the Secretary General, Antonio de Mora, expressed their full support to the new IOC Director and their eagerness to accompany the Organisation in its mission to shed more light on the immense value of the table olive sector. They discussed the importance of further investigating table olives’ attributes in terms of nutrition and health, as well as other topics, including product labelling and the need for more international promotion of the olive tree’s fruit.
Headquartered in Seville and founded in 1920, ASEMESA represents the manufacturing, marketing and export industry of Spanish table olives. Considered one of the country’s oldest associations, ASEMESA aims to defend and represent the Spanish table olive sector and contribute to its development.