وحدة الترويج والشؤون الاقتصادية

The International Olive Council produces a wide range of information and educational material, printed and audio-visual, for use at its own events and for wider distribution on the markets where it runs its promotional campaigns.

The IOC participates not only in grant-aided events but also in other promotional events connected with the olive world such as workshops, seminars, fairs, scientific events etc.

These give it a chance to network with trade and industry representatives, producer associations and public and private bodies in the member countries. By listening to the points of view of people in the business in the producer countries, it gleans first-hand knowledge to help it plans its activities better and to heighten their consumer impact.

WHAT FOR?

The purpose of these programmes is:

• to promote the consumption of olive products, the expansion of international trade of olive oil and table olives and information in relation
• to the trade standards of the International Olive Council;
• to support international and regional activities encouraging the dissemination of generic scientific information on the nutritional, health and other properties of olive oil and table olives with a view to improving consumer information;
• to examine the world balances for olive oil, pomace oils and table olives, undertake studies and propose appropriate measures;
• to disseminate economic data and analyses on olive oil and table olives and provide members with the indicators necessary to contribute to the smooth functioning of the olive products market;
• to disseminate and use the results of research and development programmes linked to olive growing and study their applicability in increasing production efficiency.

HOW?

Although campaign implementation is assigned primarily to external agencies, the IOC Executive Secretariat retains permanent control of campaign contents, methods and timing, impact assessment and updating and focus of campaign targets. IOC personnel participate actively as control/support officers, speakers and information sources at each scheduled campaign event.

WHAT FOR?

In the framework of promotion activities, The IOC awards grants to finance programme for the celebration of the World Olive Day in the IOC member Countries.

The objective of the grants is to provide financial support for initiatives aimed at celebrating World Olive Day as a joint action in all IOC member Countries.

Proposed initiatives must dovetail with the following objectives:

• include a press conference or similar event designed to publicise World Olive Day as widely as possible. The Executive Secretariat will provide an official declaration to this aim, for release in all the member countries;

In addition, they may feature supporting events or activities such as:

• seminars, trade fairs or symposiums showcasing the relationship between olive products and health, olive growing and environment, the history of olive growing, the olive economy, etc.
• production of promotional material (brochures, CD, books, etc.)
• the invitation of international experts to take part in the planned activity.

HOW?

Calls for Grant Proposals
Since 2008, the IOC awards grants for promotional and scientific events. According to the IOC Financial Regulation, grants must not represent more than 50% of the cost of the co-financed activity.

HOW TO APPLY?

a Call for proposal is published at mid February on IOC WEB (grants)

The International Olive Council produces a wide range of information and educational material, printed and audio-visual, for use at its own events and for wider distribution on the markets where it runs its promotional campaigns.

In the past, the IOC has carried out institutional promotion on a spread of markets (see list) according to an agreed geographical allocation where the EU conducted promotion in its Member States while the IOC did so outside the EU.
It has also conducted prospective market research and studies to evaluate the impact of past campaigns.

• Australia
• Brazil
• Canada
• China
• India
• Japan
• Thailand
• Taiwan
• United States