The IOC has analysed 10 000 English-language tweets that include the words ‘olive oil’. They found that the sentiment and emotional state behind the text was generally positive, confident and happy.

Word cloud which highlights the most commonly used words.

Figure 1: Word cloud which highlights the most commonly used words.

The most commonly used words in these tweets referred to the fresh foods common in the Mediterranean diet. The words ‘extra’ and ‘virgin’ were also found. The words ‘like’ and ‘good’, which were used 1 787 times in total, came top of the list. The root of the word ‘health’ appeared 397 times, and the word ‘healthy’ 165 times.

In the tweets mentioning a country or nationality, Italy came first with about 309 mentions, Greece second with 164, then Spain with 93, France with 68, and Turkey with 51.

The most commonly used words.

Figure 2: The most commonly used words.

Looking at the balance between positive and negative emotions, we can see that the sentiment is generally positive. Nearly 75% of the tweets were either positive or neutral.

Emotions' polarity.

Figure 3: Emotions’ polarity.

Ranking the tweets by polarity confirms that there were more positive emotions regarding olive oil than negative. If we rank them by emotional state, the tweets suggest these were generally positive, confident and happy.

Sentiment score more on positive followed by trust.

Figure 4: Sentiment score more on positive followed by trust.

Contact: International Olive Council - Economic and Promotion Unit - Economic Research and Statistics Department. https://www.internationaloliveoil.org/

Some of the data are subject to review. Figures are subject to change or correction without notice.

Last update: 2022-April-21

IOC own elaboration based on 10 000 English-language tweets that include the words ‘olive oil’.